Search Engine Optimization

Internet & Search Engine Basics


 

What is Internet Marketing ?
Types of Internet Marketing Methods
Understanding the SERP
Using Search Operators
Google Search Engine Architecture
Search Engine Algorithms
Google Algorithm Updates
Page Rank Technology

 

On-Page Optimization (Onsite)


  • HTML Basics for SEO
  • Importance of Domain Names
  • Website Structure and Navigation Menu Optimization
  • HTML Validation using W3C
  • Filename Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Page Speed Optimization Tool
  • Anchor Links Optimization
  • Internal Link Statergy
  • Iframes / Frames effects on SEO

Keywords Research and Analysis

  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Competition Analysis
  • Preparing a Keyword List for Project

Image Tag Optimization

  • Footer Optimization
  • Creating an HTML and XML sitemaps
  • URL Rewriting Techniques (301, 302)
  • Robot.txt File
  • Sitemap Creation
  • Google SEO Guidelines

Off-Page Optimization (Offsite)

  • Introduction to Offsite Optimization
  • Free Links / Paid Links
  • Directory Submissions for SEO
  • Social Bookmarking
  • Local Business Listing (Local SEO)
  • Classifieds Posting
  • Forum Signatures and Commenting
  • Using Blogs for SEO
  • Press Release Submission
  • Article Submissions
  • Video Submissions
  • Social Media Optimization Techniques (Basics)
  • RSS Feeds Submissions
  • Tracking the Links and Page Rank

Reports and Management

  • Website Position Analysis
  • Introducton to Google Analytics
  • Visitors Reports
  • Geographic Reports
  • Traffic Sources Reports
  • Keywords Reports
  • Goals and Conversions
  • Live Project Exposure

    Google Web Masters Tools
  • Adding a Site and Verification Process
  • Configuration / Settings
  • Geographic Settings
  • URL Parameters
  • Site Links / Health
  • Crawl Errors / Crawl Stats
  • Google Fetch
  • Blocking the Crawler and blocked pages
  • Traffic
  • Search Queries
  • Links to Site / Internal Links
  • Optimization / Sitemaps
  • Remove URLS from index
  • HTML Suggestion
  • Content Keywords