OUTCOMES

● RANKING A WEBSITE ON SEARCH ENGINES
● INCREASE THE VISIBILITY OF BUSINESSES ON GOOGLE
● ANALYZE THE WEBSITE TRAFFIC
● SEND BULK MAILS
● PRACTICAL LIVE TRAINING ON SUBJECTS
● ADVANCED CERTIFICATIONS
● WRITTEN ASSIGNMENTS
● ADVANCE LEVEL DIGITAL MARKETING SKILLS

TOPICS COVERED – First 20 Hours

• SEARCH ENGINE OPTIMIZATION (SEO)
• GOOGLE ANALYTICS
• GOOGLE ADSENSE
• E-MAIL MARKETING
• ONLINE REPUTATION MANAGEMENT (ORM)
• CONTENT MARKETING
• INBOUND MARKETING
• LIVE PROJECTS
• SPECIAL SESSIONS

OVERVIEW TO DIGITAL MARKETING

● INTRODUCTION TO DIGITAL MARKETING AND MARKETING MANAGEMENT
CONCEPTS
● DIGITAL MARKETING CHANNELS
● GENERAL MARKETING STRATEGIES
● DISCUSSION ON E-COMMERCE
● DISCUSSION ON NEW TRENDS AND CURRENT SCENARIO OF THE WORLD?
● HOW DID DIGITAL MARKETING HELP THE SMALL AND TOP COMPANIES
● DEVELOPING DIGITAL MARKETING PLAN FOR OFFLINE AND ONLINE FIRMS
● THE DOWNSIDE TO TRADITIONAL MARKETING
● B2B/B2C/C2C MARKETING STRETAGIES

UNDERSTANDING A WEBSITE
TOPIC BREAKDOWN
● WHAT IS A WEBSITE?
● DIFFERENCE BETWEEN BLOG, PORTAL, AND WEBSITE?
● DIFFERENCE BETWEEN WEBSITES EITHER STATIC OR DYNAMIC
● UNDERSTANDING DOMAIN AND HOSTING
● DO’S AND DON’TS TO BUY A DOMAIN
● WEBSITE PLANNING ANDSTRUCTURE

SEO– AN OVERVIEW

● SEARCH ENGINE BASICS

TOPIC BREAKDOWN

● IMPORTANCE OF SEARCH ENGINES
● HOW SEARCH ENGINE WORKS
● UNDERSTANDING THE SERP (SEARCH ENGINE RESULT PAGE)
● SEARCH ENGINE ALGORITHMS
● GOOGLE ALGORITHM UPDATES
● LATEST SEO UPDATES
● INTRODUCTION TO SEO
● TYPES OF SEO
● INTRODUCTION TO BLACK HAT / WHITE HAT / GREY HAT SEO

KEYWORD RESEARCH & ANALYSIS

TOPIC BREAKDOWN
● INTRODUCTION TO KEYWORD AND KEYWORD RESEARCH
● BUSINESS ANALYSIS
● TYPES OF KEYWORDS
● KEYWORD RESEARCH METHODOLOGY
● KEYWORD ANALYSIS TOOLS
● COMPETITION ANALYSIS
● PREPARING KEYWORD LIST FOR PROJECTS
● LOCAL KEYWORD RESEARCH

SEO(ON-PAGE) MASTERMIND

TOPIC BREAKDOWN

● INTRODUCTION TO ON-PAGE SEO
● META TAGS
● META TAGS OPTIMIZATION
● HEADINGS OPTIMIZATION
● TYPES OF
● URL OPTIMIZATION
● JAVA SCRIPT OPTIMIZATION
● KEYWORD DENSITY ANALYSIS
● OPTIMIZING SEO CONTENT
● KEYWORD CANNIBALIZATION |PROXIMITY |PROMINENCE
● PAGE SPEED OPTIMIZATION TOOL
● ERROR CODES

SEO(ON-PAGE)

TOPIC BREAKDOWN

● ANCHOR LINKS OPTIMIZATION
● ANCHOR TEXT
● INTERNAL LINK STRATEGY
● EXTERNAL LINK STRATEGY
● CREATING AN HTML AND XML SITEMAPS
● CREATING ROBOTS FILE
● IMAGE TAG/ALT TAG OPTIMIZATION
● CANONICALIZATION
● BROKEN LINKS
● 404 IMPLEMENTATION
● HTML VALIDATION USING W3C
● GOOGLE SANDBOX EFFECT
● GOOGLE WEBMASTER TOOLS/SEARCH CONSOLE

SEO(OFF-PAGE)

TOPIC BREAKDOWN

● OFF-PAGE INTRODUCTION
● UNDERSTANDING DOMAIN AUTHORITY, PAGE AUTHORITY, AND SPAM SCORE
● UNDERSTANDING AND IMPORTANCE OF LINK BUILDING
● LINKING BUILDING METHODOLOGY
● FREE LINKS VS PAID LINKS
● BACKLINKS AND TYPES OF BACKLINKS
● LINK JUICE
● LINK BUILDING TECHNIQUES
● SOCIAL BOOKMARKING
● DOCUMENT SUBMISSION
● WEB 2.0 BLOGS
● GUEST POSTING

SEO(OFF-PAGE)

TOPIC BREAKDOWN

● BLOG SUBMISSION
● PRESS RELEASE SUBMISSION
● CLASSIFIED SUBMISSION
● ARTICLE SUBMISSION
● QUESTION AND ANSWER WEBSITES
● BACKLINKS AND TYPES OF BACKLINKS
● VIDEO SUBMISSION
● IMAGE SUBMISSION
● R SS FEED SUBMISSION
● LOCAL BUSINESS LISTINGS (LOCAL SEO)

GOOGLE ANALYTICS

TOPIC BREAKDOWN

● INTRODUCTION TO GOOGLE ANALYTICS
● HOW TO SETUP GOOGLE ANALYTICS
● UNDERSTANDING DASHBOARD
● REAL-TIME ANALYTICS
● KEY METRICS AND DASHBOARD JARGON
● MARKETING CAMPAIGN TRACKING
● TRAFFIC REPORTS
● USER/BEHAVIOUR REPORTS
● ROI REPORTS

GOOGLE ADSENSE

TOPIC BREAKDOWN

● INTRODUCTION TO GOOGLE ADSENSE
● HOW GOOGLE ADSENSE WORK
● GOOGLE ADSENSE GUIDELINES AND POLICIES
● HOW TO MAKE WEBSITE ADSENSE READY
● ADSENSE ACCOUNT REQUIREMENTS
● ADDING ADSENSE CODE TO THE WEBSITE
● AD PLACEMENT ON THE WEBSITE
● YOUTUBE MONETIZATION WITH ADSENSE
● TIPS FOR MORE REVENUE

E-MAIL MARKETING

TOPIC BREAKDOWN

● INTRODUCTION TO E-MAIL MARKETING
● DIFFERENT SOURCES TO COLLECT E-MAIL DATA
● E-MAIL BEST PRACTICES AND MYTHS
● BULK EMAIL CONCEPT
● FREQUENCY AND ETHICS OF NEWSLETTER
● GOALS AND E-COMMERCE
● DEFINING GOALS
● EMAIL MARKETING STRATEGIES
● STRATEGIES TO BUILD AN E-MAIL LIST
● MEASURING REPORTS

ONLINE REPUTATION MANAGEMENT

TOPIC BREAKDOWN

● BASICS OF ONLINE REPUTATION MANAGEMENT
● ONLINE MONITORING/BRANDING MONITORING
● HOW TO ANALYSE CLIENT’S BUSINESS
● REPUTATION DEFENDING TECHNIQUES
● ONLINE REPUTATION MONITORING TOOLS
● ORM TIPS AND TRICKS
● ORM GUIDELINES
● REMOVAL OF NEGATIVE COMMENTS
● CASE STUDIES

CONTENTMARKETING

TOPIC BREAKDOWN

● INTRODUCTION TO CONTENT MARKETING
● HISTORY OF CONTENT MARKETING
● HOW TO CREATE AN ENGAGING CONTENT
● STORYTELLING
● HOW TO CREATE CONTENT IDEAS
● CONTENT DISTRIBUTION
● CONTENT MARKETINGANALYSIS
● GOALS AND OBJECTIVES
● CASE STUDIES
● MEASURING REPORTS
● CONTENT MARKETING CERTIFICATION

INBOUND MARKETING

TOPIC BREAKDOWN

● INTRODUCTION TO INBOUND MARKETING
● DIFFERENCE BETWEEN INBOUND AND OUTBOUND
● RELATION BETWEEN INBOUND AND CONTENT MARKETING
● INBOUND METHODOLOGY
● BUYERS JOURNEY
● BUYERS PERSONA
● CONTENT &CONTEXT
● DISTRIBUTION OF THE CONTENT
● CASE STUDIES
● INBOUND MARKETING CERTIFICATION

TOPICS COVERED- Last 20 hours

• GOOGLE ADS
• SOCIAL MEDIA MARKETING
• AFFILIATE MARKETING
• DROPSHIPPING
• PODCASTING
• YOUTUBE MARKETING
• FREELANCING
• PINTEREST MARKETING
• LIVE PROJECTS
• SPECIAL SESSIONS

GOOGLE ADS FUNDAMENTALS & STRATEGY

TOPIC BREAKDOWN

● AN INTRODUCTION TO GOOGLE ADS
● HOW AUCTION SYSTEM WORKS
● GOOGLE ADS STRUCTURE
● UNDERSTANDING AD RELEVANCE
● UNDERSTANDING DAILY BUDGET AND BIDDING
● UNDERSTANDING QUALITY SCORE
● UNDERSTANDING AD-RANK
● UNDERSTANDING AD POSITION
● UNDERSTANDING DIFFERENT TYPES OF BID STRATEGIES

SEARCH ADVERTISING

TOPIC BREAKDOWN

● INTRODUCTION TO SEARCH ENGINE MARKETING
● UNDERSTANDING THE GOOGLE ADS DASHBOARD
● UNDERSTANDING KEYWORDS AND MATCH TYPES
● CALCULATING YOUR CPC BID & DAILY BUDGET
● UNDERSTANDING ADVANCE LOCATION TARGETING
● HOW TO WRITE AN EFFECTIVE AD COPY
● CREATING A SEARCH AD
● OPTIMIZING THE CAMPAIGN
● UNDERSTANDING THE REPORTS

DISPLAY ADVERTISING

TOPIC BREAKDOWN

● UNDERSTANDING THE NETWORKS
● UNDERSTANDING TYPES OF DISPLAY TARGETING
● HOW TO CREATE AN EFFECTIVE DISPLAY AD
● OPTIMIZING A DISPLAY AD
● UNDERSTANDING THE REPORTS

MOBILE ADVERTISING

TOPIC BREAKDOWN

● IMPORTANCE OF MOBILE ADVERTISING
● MOBILE STRATEGIES
● CREATING MOBILE ADS
● CREATING APP ADS
● MEASURING SUCCESS

VIDEO ADVERTISING

TOPIC BREAKDOWN

● INTRODUCTION TO VIDEO ADS
● ADVERTISING WITHIN YOUTUBE
● CREATING AN IN-STREAM AD
● CREATING A BUMPER AD
● CREATING VIDEO-DISCOVERY AD
● CREATING AN AD SEQUENCE
● OPTIMIZING THE CAMPAIGN
● UNDERSTANDING THE REPORTS

E-COMMERCE ADVERTISING

TOPIC BREAKDOWN

● INTRODUCTION TO SHOPPING ADS
● UNDERSTANDING GOOGLE MERCHANT CENTER
● CREATING PRODUCT FEED
● CREATING SHOPPING CAMPAIGN
● BEST PRACTICES
● MEASURING SUCCESS

DEVELOPING SMM STRATEGY

TOPIC BREAKDOWN

● CHOOSING THE RIGHT PLATFORM
● IDENTIFYING TARGET AUDIENCE
● BUILDING CUSTOMER PERSONAS
● STEPS TO DEVELOP SOCIAL MEDIA STRATEGY

FACEBOOK MARKETING

TOPIC BREAKDOWN

● FACEBOOK BASICS AND ITS ALGORITHM
● CREATING AND MANAGING FACEBOOK PAGE
● UNDERSTANDING FACEBOOK GROUP AND MARKETPLACE
● HOW TO PROMOTE PAGE ORGANICALLY
● LEAD GENERATION METHODS
● UNDERSTANDING FACEBOOK GUIDELINES
● FACEBOOK PAID ADVERTISING
● FACEBOOK AUDIENCES& REMARKETING
● INTEGRATING FACEBOOK PIXEL WITH WEBSITE
● UNDERSTANDING FACEBOOK REPORTING

INSTAGRAM MARKETING

TOPIC BREAKDOWN

● INSTAGRAM BASICS AND ITS ALGORITHM
● BEST PRACTICES TO SETUP AN INSTAGRAM PROFILE
● INSTAGRAM CONTENT STRATEGY
● CHOOSING THE RIGHT HASHTAGS
● HOW TO GAIN FOLLOWERS
● HOW TO INCREASE ENGAGEMENT
● INSTAGRAM POSTING STRATEGY
● INSTAGRAM STORIES
● INFLUENCER MARKETING
● INSTAGRAM PAID ADVERTISING

LINKEDIN MARKETING

TOPIC BREAKDOWN

● LINKEDIN BASICS AND ITS ALGORITHM
● CREATING AND MANAGING AN EFFECTIVE PROFILE
● ORGANIZING CONNECTIONS AND GROWING NETWORK
● CREATING AND MANAGING A COMPANY PAGE
● USING ANALYTICS TO GAIN INSIGHTS
● UNDERSTANDING AND USING LINKEDIN GROUPS
● INCREASING PAGE FOLLOWERS
● CREATING PAID ADVERTISEMENTS
● LEAD GENERATION METHODS
● UNDERSTANDING REPORTS

TWITTER MARKETING

TOPIC BREAKDOWN

● INTRODUCTION AND BENEFITS OF USING TWITTER
● CHOOSING A GOOD TWITTER HANDLE
● OPTIMIZING A TWITTER PROFILE
● TWEETS AND BEST PRACTICES OF TWEETS
● USING HASHTAGS PROPERLY
● HOW TO GAIN MORE FOLLOWERS AND ENGAGEMENT
● USING TWITTER ANALYTICS
● USING INFLUENCERS TO PROMOTE BUSINESS
● TWITTER PAID ADS
● UNDERSTANDING REPORTS
● USING TWEETDECK FOR HANDLING MULTIPLE ACCOUNTS

AFFILIATE MARKETING

TOPIC BREAKDOWN

● INTRODUCTION TO AFFILIATE MARKETING
● AFFILIATE MARKETING PLATFORMS AND HOW THEY WORK
● TYPES OF AFFILIATE MARKETING
● ENROLLING IN AN AFFILIATE MARKETING PLATFORM
● AFFILIATE WITH AMAZON ASSOCIATES
● AFFILIATE WITH CLICKBANK
● AFFILIATE WITH OTHER PLATFORMS
● AFFILIATE LINKS AND HOW TO DEAL WITH THEM
● PERFORMING MARKET ANALYSIS AND RESEARCH
● MONITORING AFFILIATE PERFORMANCE
● TRACKING SALES

DROPSHIPPING

TOPIC BREAKDOWN

● INTRODUCTION TO DROPSHIPPING
● AFFILIATE MARKETING PLATFORMS AND HOW THEY WORK
● FINDING THE RIGHT SUPPLIER
● MARKET RESEARCH TO CHOOSE THE RIGHT PRODUCTS TO SELL
● SETTING UP WEBSITE TO BOOST SALES
● MARKETING STRATEGIES FOR DROPSHIPPING
● PAYMENT METHODS IN DROPSHIPPING
● MONITORING AFFILIATE PERFORMANCE
● TRACKING SALES

PODCASTING

TOPIC BREAKDOWN

● INTRODUCTION TO PODCASTING
● HOW TO STARTPODCASTING
● HOW TO GROW PODCAST TO GET MORE DOWNLOADS
● HOW TO RECORD A HIGH-QUALITY PODCAST
● HOW TO HOST PODCAST ON VARIOUS PLATFORMS
● HOW TO MONETIZE PODCASTS
● HOW TO JUMP IN RANKINGS

FREELANCING PUSHUPS

TOPIC BREAKDOWN

● INTRODUCTION TO FREELANCING
● DISCUSSING BEST FREELANCE NICHES
● BEST ONLINE WEBSITE FOR FREELANCING
● HOW TO CRAFT A WINNING PROPOSAL
● HOW TO CREATE AN EFFECTIVE PROFILE
● HOW TO SET RATES
● HOW TO MANAGE MULTIPLE PROJECTS
● HOW TO GET WONDERFUL REVIEWS
● HOW TO FREELANCE OFFLINE

YOUTUBE MARKETING

TOPIC BREAKDOWN

● INTRODUCTION TO YOUTUBE MARKETING
● CREATING A YOUTUBE CHANNEL
● OPTIMIZING THE YOUTUBE CHANNEL
● HOW TO DO VIDEO KEYWORD RESEARCH
● COMPETITOR RESEARCH ON YOUTUBE
● HOW TO WRITE ENGAGING TITLES
● HOW TO RANK VIDEOS IN YOUTUBE SEARCH RESULTS
● CREATING HIGH PERFORMING VIDEO CONTENT
● HOW TO GAIN VIEWS AND SUBSCRIBERS
● YOUTUBE MONETIZATION WITH ADSENSE
● TIPS FOR MORE REVENUE

PINTEREST MARKETING

TOPIC BREAKDOWN

● INTRODUCTION TO PINTEREST
● PINTEREST PROFILE CREATION AND OPTIMIZATION
● PINTEREST BOARD CREATION
● POSTED PINS
● BEST PRACTICES
● HOW TO INCREASE FOLLOWERS
● WEBSITE VERIFICATION
● CREATING A BUSINESS ACCOUNT
● PINTEREST ANALYTICS